Why is Divi so popular?

Divi's built-in visual builder eliminates the need for a separate page builder plugin. The Divi marketplace offers thousands of pre-made layouts and child themes, making it extremely popular with designers and marketing agencies who want a complete design solution.

💎 Premium 🔥 Popular

What is Divi used for?

Business websites, landing pages, marketing funnels, agency portfolios, and any site where designers want complete visual control without touching code.

How DetectWP detects Divi

Divi-powered sites typically include divi in their stylesheet URL and render a body class of et_divi_builder. DetectWP detects Divi from both theme and plugin signals.

Simply paste any URL into our scanner — we identify the theme in under 3 seconds, including child themes, version numbers, and premium variants that other tools miss.

Frequently Asked Questions

Is Divi free?
No — Divi is a premium theme from Elegant Themes at $89/year (or $249 for lifetime). This includes unlimited site use, the Divi Builder plugin, and access to all other Elegant Themes products.
Does Divi slow down sites?
Divi generates more CSS/JS than lightweight themes like Astra or GeneratePress. With proper caching (WP Rocket) and a CDN, Divi sites can still score well on Core Web Vitals.
Can I detect if a competitor uses Divi?
Yes — paste their URL into DetectWP. Our tool reads theme headers and DOM signals to confirm Divi usage, version, and any active child theme.